Tootsie Guevara’s ‘It’s Tootsie’ Breaks Into U.S. Top 40 Radio

Tootsie Guevara’s Klubjumpers remix of “It’s Tootsie” is gaining U.S. Top 40 airplay across California, Missouri, New Jersey and Detroit as the Filipino OPM star begins a 2027 Grammy campaign. The push marks a wider move from Filipino music circles into mainstream American radio.

Why it matters: - Tootsie Guevara is trying to reach a broader U.S. audience beyond the Filipino music community. - U.S. Top 40 airplay can place an OPM artist alongside major pop acts and expand recognition with mainstream listeners. - The song’s radio momentum and Grammy submission create two parallel paths for visibility in the American market.

What happened: - “It’s Tootsie” is getting airplay on U.S. Top 40 radio markets in California, Missouri, New Jersey and Detroit. - The Klubjumpers remix is currently airing on Rhythm 105.9 FM in the Sacramento/Yuba City, Calif., market, JAMZ 103.3 in Kansas City, Mo., The Shore in Atlantic City, N.J., and Wild FM in Detroit. - The song is being submitted through the Grammy Awards’ official online submission process for consideration for the 2027 Grammy Awards. - Guevara described hearing her music on mainstream American radio as a career-defining moment.

The details: - JAMZ 103.3 has placed “It’s Tootsie” in heavy rotation. - The Kansas City station is airing the track alongside recordings by Bruno Mars, Olivia Rodrigo, Taylor Swift, Ariana Grande, Sabrina Carpenter, KATSEYE, Justin Bieber, Zara Larsson, BTS and Benson Boone. - The Klubjumpers remix gives the song a dance-oriented update while keeping Guevara’s identity as a Filipino recording artist. - The multi-market radio push spans the West Coast, Midwest and East Coast. - Guevara is a multi-platinum Filipino pop and Original Pilipino Music singer, actress and television host. - She was a major Philippine radio presence in the late 1990s and early 2000s. - Guevara is known for “Kaba,” “Mahal Ka Sa Akin” and “Pasulyap-Sulyap.”

Between the lines: - The campaign shows how Filipino artists can move from a strong diaspora fan base into broader U.S. pop circulation. - The radio placement gives Guevara exposure that is uncommon for independent artists crossing into the mainstream American market. - The Grammy effort adds industry signaling, even though Academy voting will ultimately determine whether the song advances. - The rollout suggests a deliberate strategy: use radio to build awareness and the Grammy process to widen legitimacy.

What's next: - “It’s Tootsie” will continue its U.S. radio run as stations decide how long to keep it in rotation. - The 2027 Grammy consideration now moves into the Recording Academy’s voting process. - The song’s next milestone would be a nomination, if Academy voters advance it. - Guevara’s broader U.S. push will likely hinge on whether the current airplay translates into sustained listener demand.

The bottom line: - Tootsie Guevara has turned “It’s Tootsie” into a U.S. radio crossover attempt, with Top 40 airplay and a 2027 Grammy submission giving the Filipino OPM veteran her strongest American spotlight yet.